Morning I’m a big fan of Ferm Living and I’m loving there new product launches for  A/W 11  how gorgeous is this tonal diamond/harlequin paper in grey above ? its my favourite from the new collection.

In Ferm’s own words this how they got inspiration for there new collection….. how cool ? and to set the scene trend inspiration imagery for ‘into the wild’

“We took ourselves, our designs and our house into the wild woods. We climbed the trees,we danced in the rain, we laughed and we felt like a bunch of happy campers.The raw nature was the perfect backdrop for our universe of strong graphic lines and honest materials like wood, wool, organiccotton, leather, cork and paper. All these amazing materials twisted into straight forward and geometric shapes create our new and wellcrafted collection.Welcome to the woods and to our version of autumn/winter 2011″

For more information download there NEW catalogue & check out there yummy blog

In the words of Ferm Living ‘have a great day ‘ xxx