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Eco Manifesto

 

 

INSPIRED BY NATURE 

Every Woodchip & Magnolia design has a story. And every story starts with founder and designer Nina Marika Tarnowski, who, since childhood, has used the flora, fauna and rich landscapes of her native Lancashire as inspiration for her designs.

It is this appreciation of nature which underscores Woodchip & Magnolia’s commitment to the environment.

 PROTECTING NATURE 

All Woodchip & Magnolia wallcoverings and fabrics are printed to order at our Lancashire studio. This means minimal wastage, but also no holding of unsold stock – no lighting or heating of storerooms or unnecessary usage of electricity, or transport and travel.

We design, curate and manufacture in-house then simply launch online when the mood suits. Our website is our online catalogue we don't make or distribute pattern books or 'dust collectors' as they are known in the trade.

 IT'S IN OUR STORY

We use water-based inks in all our printing. This might be a little bit more expensive than solvent-based inks, but it allows us to create hard-wearing products with intense depths of colour, while staying kind to the environment.

We combine traditional design skills and craftsmanship fused together with digital technology. We love to dip into our ever-growing archive while adding new artwork weekly and keeping traditional design skills and techniques alive for future generations.

We proudly fly the flag for British manufacturing. Our studio and manufacturing is based in Darwen, Lancashire, the home of Potters of Darwen - the first company to produce wallpaper commercially back in 1839.

 HUMAN NATURE

The lack of solvents in our products makes Woodchip & Magnolia a pleasure to work with – as there are no harmful chemicals to breathe in.

As the majority of the team live in the same village – just eight minutes from the studio – we car share to work and employ locally. 

 

BACK TO NATURE

Our wallcoverings are all created on FSC-certified paper from well-managed and sustainable forests. By using FSC-wallpaper you are protecting nature and contributing to a healthy environment for humans and animals.

The timber in our furniture comes from sustainable forests and the manufacturing process supports talented local craftspeople and upholsterers.

 

THE NATURE OF THINGS

Our minimal-packing is 100% recyclable and even our labels are made from recycled paper.

Because we don’t hold stock, we don’t use diesel-guzzling trucks to transport from factory to studio. When you order it – we print it, pack it and send it. By hand.

ENERGY


Even the energy we use to run our equipment is provided is by a 100% renewable energy supplier.

THE LITTLE THINGS

We get our milk delivered locally by a milk lady in traditional glass bottles and drink Lancashire tea in the studio.