Alcea Golden Hour Velvet Fabric brings the warmth of a late summer evening indoors, blooming with painterly hollyhocks and winding stems across a sun-washed base. Inspired by Impressionist botanicals, the delicate florals emerge in soft blush pinks, mussel-toned corals and washed mustard, layered gently over a cream velvet ground. Rich yet airy, the design feels like a hand-rendered canvas—organic, expressive and wonderfully inviting.
The plush velvet adds depth and gentle sheen that catches the light, making it ideal for statement curtains, upholstered furniture or vibrant cushions in both eclectic and elegant interiors. This designer fabric is offered in three finishes: None FR for decorative residential use, Standard FR for domestic upholstery and commercial drapery, and Crib 5 for contract upholstery—tested to BS 5852 fire safety standards. A true botanical flourish, perfect for year-round softness and colour.
Pile direction: all pieces must be cut in the same direction or they will reflect light differently and read as two colours.
Shading: velvet naturally appears lighter or darker depending on your viewing angle. This is inherent to the fabric, not a fault.
Grinning: digital printing sits on the pile surface. Stretching over a tight frame can reveal the base cloth beneath. A natural characteristic, not a fault.
Upholstery projects: please consult your maker before ordering to confirm suitability, quantity and cutting plan.
Design Repeat
Design Repeat
Approx. Printed Width 139cm (137cm useable width for drapery)
Pattern repeat:
Width 45.66cm
Height 52.68cm
Half Drop
Shipping & Returns
Shipping & Returns
FABRIC — Delivery & Returns
£13 UK delivery. We print and cut every length ourselves, Monday to Thursday, within 4 working days, then dispatch it tracked for next-working-day delivery. Delivery to the Scottish Highlands, offshore islands and some remote postcodes may take a little longer, and any surcharge is calculated and shown at checkout.
International delivery takes 2 to 10 working days, sent tracked and Delivery Duty Paid, so all taxes and duties are included in the price you pay with no surprise charges on arrival.
Every length is cut and finished to order, so fabric cannot be returned or exchanged unless faulty. We always recommend ordering a sample first. Anything faulty or damaged, tell us within 14 days of delivery with clear photographs and we'll arrange a replacement or full refund at no cost.
Please inspect your fabric fully before cutting or making, as we can't accept claims after use. Full delivery and returns details
Pair with paint
Complete The Look
Although
paint
and
pattern
pairings
are
chosen
by
our
Design
Team,
we
always
recommend
ordering
a
sample
to
see
the
colours
in
their
true
beauty.