Go back
Go back

Love Her Madly in Smoke Velvet Fabric

#WMF-1007-02VD

Love Her Madly in Smoke is a fiercely stylish velvet fabric that reimagines classic animal print with a modern edge. Inspired by python skin, its abstract pattern features organically shaped, scale-like motifs in layered shades of slate, charcoal and silver. The tonal contrast and fluid arrangement give it a dynamic, almost hypnotic quality, while the plush velvet pile catches the light to reveal hidden depth and detail. Bold yet familiar, it’s a statement piece that balances rock'n'roll attitude with timeless sophistication.

Ideal as a designer upholstery fabric or curtain velvet, this fabric lends texture and character to both contemporary and vintage-influenced interiors. Love Her Madly in Smoke is available in three finishes: None FR for residential drapery and cushions, Standard FR for domestic upholstery and contract curtains (BS 5852:1), and Crib 5 for commercial upholstery projects requiring enhanced flame retardancy (BS 5852:2006 Clause 11).

Regular price £120.00 GBP
Taxes included. Shipping calculated at checkout.
PRICE PER METRE Velvet - DRAPERY

Design Notes

Technical Specifications

Technical Specifications

Composition 100% Polyester

Usage soft furnishings, Cushions, Occasional Upholstery, General Upholstery, Contract Upholstery, Drapes, Curtains

Velvet Care Notes:

Dry Clean only
Martindale Rub Test: 100,000+

Living with velvet

Pile direction: all pieces must be cut in the same direction or they will reflect light differently and read as two colours.

Shading: velvet naturally appears lighter or darker depending on your viewing angle. This is inherent to the fabric, not a fault.

Grinning: digital printing sits on the pile surface. Stretching over a tight frame can reveal the base cloth beneath. A natural characteristic, not a fault.

Upholstery projects: please consult your maker before ordering to confirm suitability, quantity and cutting plan.

Design Repeat

Design Repeat

Approx. Printed Width 139cm (137cm useable width for drapery)

Pattern repeat:
Height - 44cm
Width - 45.66cm
Half Drop





Shipping & Returns

Shipping & Returns

FABRIC — Delivery & Returns

£13 UK delivery. We print and cut every length ourselves, Monday to Thursday, within 4 working days, then next-day tracked delivery. International 2 to 10 working days, duties included.

As our fabric is printed and cut to order especially for you, we're unable to accept returns once it's made. Please order a sample first, and do check colour and quantity before cutting. Anything faulty, tell us within 14 days and we'll put it right

Complete The Look

Although  paint  and  pattern  pairings  are  chosen  by  our  Design  Team,  we  always  recommend  ordering  sample  to  see  the  colours  in  their  true  beauty.